Parle g biscuit price in india free#

Based on the SWOT analysis, which has been done in detail, we can deduce the issues and constraints affecting the product and its Target base. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years.The market share is highest with Parle-G because of the Value for Money it awards to its consumers. It is a very price sensitive market owing to the Value for Money (VFM). At present, Parle is a top biscuits maker in India popular for its mass-market brands such as Parle. Nevertheless, Parle-G has no staunch brand loyalty. Parle will take premium brands to new markets as well as make it accessible across price points. You may also like PARLE Monaco Salted Snack 63.30 PARLE Monaco Salted Snack 63.30 g 1.48 PARLE Parle-G Original Gluco Biscuits (300. It also has the largest distribution network.

Parle g biscuit price in india free#

It is a market leader for the established product Parle-G. PARLE glucose biscuit Plain at best prices with FREE shipping & cash on delivery. With the help of good business ethics and international quality products like Parle G Biscuit we have earned a respectful name in the domestic as well as in the global market. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. 1- 11- 81, Near AG College Gate, Gagan Pahad, ,Hyderabad,India. Parle-G is an established company globally, but it currently faces a huge problem. Moreover the availability of the product in India and its Exports has also been mentioned. Their strategies in terms of public relations and advertisements which resulted in its huge market share have also been touched upon. This case study also looks back into the history of this brand and highlights the ideals on which it was formed. Shop by brand ChevronDown24PxOutlinedIconTitle. Further, it also brings to focus the infrastructure available to the company which helps it to maintain supply and the awards it has won over the years. Furniture & Lights, Gifts, Home & Garden, Men, Sport & Leisure, Women. It is packed with the kindness of milk and wheat, and the G actually stands for Glucose and Genius. The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. Parle-G is a small, rectangular flat-baked sweet biscuit.

For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Parle-G or Parle Glucose biscuits are one of the most popular confectionery biscuits in India. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. Both Biscuits and Bread are items of mass consumption in our Country. What are your thoughts on Parle-G? Let us know in the comments below.ABSTRACT: Bread and biscuits constitute the largest segment of consumer food in India.

'This technique is called graceful degradation where something not-so-desirable happens so steadily that the consumers don’t feel the consequences of it,' Director of Design at Swiggy. Read more: On IndiGo flight, MD Rahul Bhatia's tea with Parle-G biscuitsĭescribing the technique as graceful degradation, he explained that companies manufacturing potato chips, chocolate bars, and toothpaste, among others also follow it. 'It first started with a portion of 100 gm and a few years later they made it 92.5 gm and then to 88 gm and as of today, the small packet that costs Rs 5 weighs 55 grams, which is a good 45 per cent reduction from what they had started with in 1994,' Prakash said. Therefore, instead of hiking the prices they slowly and steadily kept reducing the size of portion over time, while maintaining the perception of small packet. 'Along with many operational optimisations, Parle also applied an incredible psychological hack to achieve this fete.'Įlaborating on the hack, he added, 'Now, when I say 'small packet', what comes to your mind? A packet which nicely fits in your hand holds a handful of biscuits? Majority of us would perceive it that way and Parle knew it very well.' Ever wondered how is that even possible?' Prakash shared on LinkedIn.

'In the year 1994, the price of a small packet of Parle-G was Rs 4 and it remained that until 2021, when it was hiked by a rupee. As the biscuit staple thrived for 25 years without changing its price, Saptarshi Prakash, Director of Design at Swiggy, recently shared some insights on how Parle-G is still available for Rs 5. Parle-G is a brand of easily available and affordable packet of biscuits to some and an emotion to others.